We are living in a digital world where people's lives are already greatly affected by technology, most especially the web. With the evolution of the World Wide Web, various marketing strategies and trends have also been altered by companies in order to contact the current audience. And that is why online video marketing came up.
But what exactly is video marketing in the first place?
Some may well not realize it but video marketing is really a strategy that has been employed by marketers a while ago. In reality, it was probably the most effectual ways to endorse new companies, services to the market.
You're probably thinking, in the event that were the meaning of online video marketing before, then what's marketing with video today?
It's just a promotional technique which uses videos to market new companies, services or products. Movie or online marketing is commonplace for internet businesses and is considered to be one of the most influential tools for sales and advertising, irrespective of any business niche.
What exactly are a few of the advantages of doing marketing with video?
Ranking Higher on Search Engines
Needless to say, you would like your business to become clicked first once it has been searched. Why? Because being ranked higher on any search results increases your small business leads; so when you enhance your business leads, you gain potential prospects.
According to a Forrester research, chances of a web page to look about the first page of Google are 50% higher in the event it includes a video.
Advertising Email may very well be Opened
In case your email subject line has the word "video" inside it, individuals are actually more enticed to open it 2 to 3 times more than the topic lines that do not.
Though there may be some glitches concerning video attachment in emails (like servers struggling to embed videos directly), you will find marketers who get away with it. What they do is that they utilize a picture of your play button which automatically redirects to some website landing page (containing your video) once clicked.
More Users may be Converted
No matter whether that which you have there exists a landing page or even a webinar, any page that features a video in it will surely convert more users.
In reality, product pages that have videos in it have been proven to convert 6-30% better than those videos that do not.
With more and more companies employing marketing with video within their tactics and techniques, it surely will end up more progressively popular over time.